In the case where you are absolutely new to the concept, do not worry. Digital marketers should leverage the power of Bing Ads in creating a better-reached audience. Looking at the above facts with a curious eye for detail, it can be said that not opting in for advertising on Bing wouldn’t exactly be the best choice. Still, missing out on Microsoft Bing ads? Let’s not forget that Bing accounts for more than 4% of all organic searches in the US, with the number of unique visitors being close to 1.03 billion in the month of January 2021. While Bing might not be the largest search engine out there, it still generates a considerable amount of data, which may be due to the fact that Bing is on more than 1.5 billion devices and holds 34.7% share of the U.S desktop search market. When it comes to advertising, the most crucial thing is to be present at the place where your customers are.
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